Running in Hoka shoes is like nothing you’ve ever experienced, and it’s something you’ll never forget. Unlike shoes that produce a hard or rigid feeling, Hokas offer up luxurious softness and a sensation of weightlessness. Running in Hokas is effortless, like running in a playful dream state. Each step is full of curiosity and wonderment, immediately connecting you to new possibilities. You lose yourself in every stride — you bounce, you float, you soar, you fly. It feels like fantasy, but it’s real.

Runners of any age and experience level will appreciate the values of Hokas. Whether training for or racing an ultramarathon, the unique design, shape and midsole resiliency of the shoes can softly cushion your stride. New runners will find them comfortable and forgiving, while veteran ultra runners will appreciate the liveliness they put into every footstep.

Hoka One One shoes are also ideal for running trails with abrupt climbs, steep descents and technical features such as rocks, roots and trail debris. The uniquely designed midsole transforms downhill running and acts as a buffer against jagged obstacles on the trail. While traditional low-to-the-ground shoes can be very unstable on rocky trails, Hoka shoes are reliably steady because the additional midsole foam helps to stabilize the foot by allowing the outsole to make secure contact with the ground.